BEER – as a BA thesis
As a graduation project for BA degree at Ladislav Sutnars Faculty of Design and Art in Pilsen, I was doing a visual style for a new brand of beer. The main idea was to make a graphic character, that will promote the brand looking both – traditional and contemporary. It was made by combining bear and deer into "beer" as a funny element to be found later, after the first pint is dried. For each of seven types of beer, character has a different face expression, different background and texture behind it.